In response to Andy’s Goode Life Blog
I find it in typical corporate, money-hungry American fashion how something which started out in essence quite SIMPLE and CLEAR (do refer to MG’s websites and contest outlines) is made unnecessarily complicated and frankly bordering on icky, for lack of a better disgusting word.
Unless something’s been changed (beyond extending all deadlines) since the start of Murphy Goode’s search for a new temporary employee to broaden their current internet marketing efforts while establishing new venues and platforms to transport their brand in an entertaining fashion, nowhere has it been officially requested that the hired person reflect the abilities, knowledge, character or other wine industry-guru-ism to the extreme which you folks underline. If they wanted a Pro Consultant, they’d hire one. And given VinTank’s price tag is 100k, I’d go with the Lifestyle Correspondent.
The SPIRIT which I understand Kim Farkas refers to, is that of genuinely raw opportunity. The fun and excitement around this seemingly international offer exist solely because the participants (myself included) are NOT the folks which VinTank obviously seeks to endorse.
To speak metaphorically a moment, the existing “wine blogosphere” as mentioned above is about as interesting and broad as my ass and only visible to a select few at that. Clearly in relationship to my body as a whole however, there’s more to discover and to love. Just like wine. How’s that Todd?
My point is, Murphy Goode Winery is no newbie thus there’s very little point for them rehashing the same old-same old within the same old wine blogosphere. They’ve ‘got that’ already.
Consider the millions of young Americans who haven’t even discovered an appreciation for wine yet. Hello? Consider the Urban markets and other cultures who just don’t do wine, YET. That’s what this is all about. Engaging a new audience, young and old. When I’m Lifestyle Correspondent I’ll be the first one to admit I’M NO EXPERT! That’s the beauty of it. That’s why you want to hang with Kim, Andy or me Paul because we’re going to truly discover Sonoma wine country and best of all Murphy Goode products and we’re going to do it together with everyone who encounters and rides our viral wave. Something which you already know everything about and that might be why you come across as not really getting it. The folks I interview will be the experts, for example. The on and offline events which I’ll create, will educate. The gatherings I attend, will entertain. The root of the gig is to CORRESPOND. Period.
Regardless of your shortlist, it’s unfortunate that your company doesn’t see the value in supporting any candidate hired by Murphy Goode. As an entrepreneur, I would be more impressed with your organizations ability to make your 100k offer turn into a million bucks regardless of what you HAVE to work with in the end of all this. Your politics are, well…your politics. I can only hope for my sake and almost 700 others, they are not Murphy Goode’s politics. Otherwise, the game is clearly rigged and many of us have wasted a hell of a lot of time and all this great press/promotion turns into bad press/promotion. We all know bad news travels 10 times faster and further.
The 10k a month that Murphy Goode offers in my view is not a pay check. It’s a budget. And I promise to deliver a production encompassing all their wants, needs and desires. Again, visit A REALLY GOODE JOB.com in case you forgot. I can certainly envision having to employ a freelancer of my own (within my working budget) for anything I can’t handle or simply need help with. That however, can not be determined until I have the job.
If the production is done right, as with the nature of viral media, it will yield rewards for Murphy Goode well beyond the 6 month contract. If they sell 5000 more bottles of wine next year they’ve certainly recouped their investment. And they will sell more wine. I’ll wager they have already. Goddess knows I’ve bought more.
With all that said (I’ve blogged this as well) I hope I haven’t offended anyone as that’s not my intention. Clearly this is more in response to VinTank as such yet certainly applies to anyone subscribing to their attempts to influence the outcome of this race. That’s my story and I’m sticking to it.
Cheers,
Kamary Phillips
WCLC in Training