Murphy Goode TV | MGtv Format Breakdown

In the midst of my final interview, I thought it appropriate to post this rough outline of how I envision delivering the MGtv | Murphy Goode TV Entertainment Marketing Platform to the wine blogosphere and beyond! These are not new ideas as I’ve been kicking them around for weeks now.

Like many TV programs, MGtv is broken down into segments.  These segments are Viral Marketed as standalone content as well as a part of the overall FORMAT.  Allowing for a rich and diverse range of marketing possibilities and target groups.

Flexibility is key with any such campaign and MGtv affords the ability to reinvent itself as deemed necessary.  Keeping it fresh, new and interesting for years to come.  Below are some of the current ideas I’ve made a reality to some extendt and would look forward to an opportunity to broaden them.  The individual branding (segment names) is in development and open to changes, however the general Murphy Goode brand association is always present and linking back to MG sites.

MGtv Segments

Wine Life – “from birth to bottle” a wine of the month in depth look at an MG wine from conception to dinner table.
Retweet! - classic viewer mail/tweet segment, interactive, chosen people win MG merchandise
Inside-ways – sonoma sights and sounds
The A List – celebrity wine time, who drinks what and why
Picnicky Peeps – interesting places to eat outdoors with an interesting person/guest
Guest Guru – a wine aficionado does their thing, not an interview, user generated content (other MG candidates welcomed & featured and paid for submissions)
Liars Dice Live – monthly tournament steamed on MGtv’s Ustream Channel
Meet Murphy Goode – nice expose on MG key employees, one or two a month
MG Hot Shots – best MG party pics, win MG merchandise, user generated
MG’s Acoustic Lounge (periodic live performance in MG tasting room and streamed live)
A Really Goode Song Contest – similar to the job campaign, best culture and economic crossover possibility for new wine consumers

Possibly more to come, so stay tuned!

Thanks for reading.

Kamary Phillips, WCLC

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“It’s All Goode”- The Murphy Goode Song – www.AReallyGoodeSong.com

Buy This Song, $1 Proceeds go to the Artist.

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Murphy Goode TV Gets Put On The Spot

So this is what it must feel like for famous folks, huh? Smart and beautiful women wanting to ask you about things you’ve yet to fully understand yourself. Well alright, I could get used to this. INTRODUCING NANCY HUANG and her blog, The Wander Kind.com.

Funny enough, I didn’t know Nancy was so lovely until after the fact, since it was a text-oriented-phoner and all. Great pleasure all around and I’m honored and flattered to have been asked. Danke Nancy! Visit her blog to learn more about the actual interview whereas I’ll be doing my own video take on it (as usual) during the week periodically.

The Wanderkind struck me as an interesting name since it’s quite similar to a great German word I’ve always been partial to; WUNDERKIND. Such a cool word. So, I don’t know if she’s playing off that or not. She’s clever, so likely yes. Ask her!

This is my first official interview since the Murphy Goode Winery HR tracked me down back in May, before the real madness began. It’s a flattering pleasure to be asked on any level and certainly a thrill coming from such a purdy girl!

What I liked most about the experience, which really hasn’t kicked in yet since she’s publishing in a few days, were the types of questions she threw at me. You know, where you actually have to pull an Obama and say nothing for a long moment at first, to think about the right thing to say. You only get one shot most of the time to keep ‘em interested.

In this short promo clip, you can get an idea where she’s coming from.

On her blog there will be all of the questions, a dozen or so. Again, some stuff you have to rack your brain a bit to answer. I appreciated the challenge. We both hope you appreciate our efforts and enjoy the result found primarily there and here at MGtv.

Thanks for reading.
Cheers,
Kamary Phillips, WCLC

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“It’s All Goode”- The Murphy Goode Song – www.AReallyGoodeSong.com

Buy This Song, $1 Proceeds go to the Artist.

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David Ready Jr. Interview – An MGtv Exclusive

Whew! That’s the sound of exhaling.

The votes are in and it’s unanimous. I’ve done a really good(e) job with this last piece, “David Ready Jr. Interview – An MGtv Exclusive.” I come to that conclusion based solely on the dozens of friendly replies and feedback since publishing that content earlier this morning.

Thanks so much to everyone who took almost 18 minutes out of their lifespan to hang out with me in a car driving down to drill Mr. Ready on all things Goode. Specifically “A Really Goode Job”, which like hundreds of others, I am doing my absolute best and under often difficult circumstances to get.

If you too are an applicant for this gig then likely the last two clips are all you’re interested in. That’s where the “straight from the horses mouth” begins. If you are a fan, or simply appreciate story telling then by all means start at the beginning. It is there you’ll get the most out of my experience that day and my vision.

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New to town and country, I’m not by any means ‘set up’ here. Low on dough and without wheels, I’ve felt a bit like a loser on several occasions considering the residence of the State of California seem to be driven by money hungry peeps with expensive leased autos. As an Ameripean, I don’t roll like that. At least not yet.

The only reason I managed to make it to Ralph’s in Newport Beach last Friday was because the kid whose couch I’m currently surfing on was sick and did not go to work, thus his car was not being used. After promises of buying dinner and a pitcher of Newcastle for the next Lakers game he agreed to let me steer his silver bullet south. The rest, as we say, ist vergangenheit.

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In this clip (2a) David Ready Jr. answers questions such as; Who had the original campaign idea? Who will make the final decision? Why the delay from the original schedule?
David Ready Jr. also clears up rumors that claimed he was not satisfied with applicants wine knowledge in general. Did you know David Ready Jr. is a mad Dead fan?

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In this clip (2b)I ask David Ready Jr. who his favorite candidate for “A Really Goode Job” is thus far. Yes, he answered. No, it was not me. He also outlines what he’s personally looking for. Ever seen a bottle signing before? For me it was a new concept and no one does it like Dave Ready Jr.

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In closing, let me say thank you very much for you time and feedback. A special thanks to those who DM’d me with questions for Dave Ready Jr. that day. Given that the application is nearing an end, this MAY LIKELY be my last Vlog, since I do need to focus a bit on making a living sooner than later. But it does get kinda addicting. Worst case, it’s back to the EU for some weeks to work straight through until I can afford to return. That would give me an excuse to meet the very talented woman behind one of my favorite GOODE SPOTS. Check out Andy’s Goode Life Blog. She’s was the first stranger to cheer me on and hasn’t stopped since. Thanks girl! Hope we can work on a project together someday. Well, if anyone could win the MG gig without having a video it would have to be Andy. Respect.

On another note related to positive energy, interestingly enough there have been other video production offers which have come and might pan out to filling that new Chase bank account I opened last week. That would be sweet. And that’s certainly a result of all of us making this thing so present online as of late. The net’s a big space after all. So, thanks to all who encounter MGtv and leave not feeling worse for it. That’s all I can hope for.

Wish me luck one way or another, would ya’! If you’ve not yet seen my original application video and would like to lend me your vote, do it this week please as Friday is the last day. Thanks again.

Now back to my red Firestone. It was cheaper than the MG. *wink*

Cheers,
Kamary Phillips
Freelance Lifestyle Correspondent

MGtv feat. David Ready Jr. Video Stills

Ah, what a long day! David and I spent a good 40-50 minutes chatting it up recently and I’ve managed to finish a good piece on the experience. Those clips, Part One and Part Two, are editing over night and will be published tomorrow afternoon. Meanwhile, enjoy a peek at the stills. Approximately one per minute of original content before I chopped it down to a respectable 15 or 20 minutes.

Cheers!
Kamary Phillips
Freelance WCLC

MGtv featuring David Ready Jr. (teaser)

I got a bit swamped this evening so I’ll have to cut out early and pick up again tomorrow. Rest assured, it’s a very entertaining piece so tune in again sooner than later to watch the entire escapade! Mr. Ready is a funny guy!

Original music written by Kamary Phillips © 2009

I Came, I Saw, I Conquered

Just got in the door and starving! So, I’m posting a quick one just to let you know, MISSION ACCOMPLISHED. I got a great interview with Murphy Goode’s Dave Ready Jr. and I’ll get to editing it later tonight. Heading out for a bit right now as it’ll be a long night…
Thanks for the supportive Tweets along the way and the questions. I got many of them answered for you, so stay tuned!

MGtv on location