Murphy Goode TV vs. Steve Heimoff

This is my response to an awesome old-school wine cat named Steve Heimoff. His recent post “Musing: How the invasion of social media players is changing the rules for wineries” just took me for the right ride, reinforcing much of what I bitch about the industry of ancient past and even depicts some stereotypes related to young folks. All which can be found through his great post and the excellent commenting. Was a pleasure chiming in. So, whether my comment gets moderated or not, EGAL! Here it is;

Cheers Steve!

Let me first say this is one of the best posts I’ve ever encountered in my short lived ‘wine career’ exploits. The history, tonality of your thoughts and subsequent comments truly encompass an angle of the wine industry which is generally of little interest to that of people like me, the absolute normal consumer in today’s wine market. Heck, I might be less than a normal consumer frankly, due to economic constraints.

As an actual part of the Murphy-Goode experiment (as it was so-called above), my personal focus and goals at present (should I be blessed with a position) is exactly to translate all that this post and comments mean to you folks in a language tomorrows wine enthusiasts can get with. However, just as I’ve blogged about and truly believe, the next generation wine drinkers are not age contingent by any means. Rather, ANYONE who engages in wine culture for the first time or beyond social events. It’s never too late nor too ‘early’, with proper supervision of course to find a love and understanding for wine. Just as in Europe (I’m a German/American citizen) pre-teen folks learn about and drink wine in family settings and associate wine with such experiences growing up. It’s a wonderful introduction to what they will likely continue doing responsibly the rest of their lives, passing it down along the way. I’ve seen it numerable times first hand.

In general, I’m much more aligned with Dylan’s comment “This 23 year old would care to hear about those stories as long as they were told by a good story-teller. ” I myself felt a tad alienated by your post to some degree, if for no other reason than being black and clearly having no direct history with which I might relate with as a modern consumer. Nonetheless, it was how it was back then and it is now how it is. Introducing Wine 2.0.

Wineries clearly need to broaden their markets in order to remain competitive and the all important consumer is more important now than ever. That’s where guys like me come into the picture. We shouldn’t have to do it alone, that’s for sure. We’re Pop, Rock & Hip Hop and you guys are Classical, if that makes any sense to you. If not, there’s your first hurdle, ha! Personally, I welcome all of your insights and would be honored having any of you contribute to my social ramblings should I be fortunate enough to find a job offering them. I hope and pray so. Don’t hesitate contacting me. Mine is a positive world meant to Edu-tain.

Again, brilliant perspectives and thanks for a great post. I learned a lot and will certainly borrow some of your knowledge and words to share with Generation “G”.

Thanks for reading!
Kamary

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“It’s All Goode”- The Murphy Goode Song – http://www.AReallyGoodeSong.com

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