Murphy Goode TV | MGtv Format Breakdown

In the midst of my final interview, I thought it appropriate to post this rough outline of how I envision delivering the MGtv | Murphy Goode TV Entertainment Marketing Platform to the wine blogosphere and beyond! These are not new ideas as I’ve been kicking them around for weeks now.

Like many TV programs, MGtv is broken down into segments.  These segments are Viral Marketed as standalone content as well as a part of the overall FORMAT.  Allowing for a rich and diverse range of marketing possibilities and target groups.

Flexibility is key with any such campaign and MGtv affords the ability to reinvent itself as deemed necessary.  Keeping it fresh, new and interesting for years to come.  Below are some of the current ideas I’ve made a reality to some extendt and would look forward to an opportunity to broaden them.  The individual branding (segment names) is in development and open to changes, however the general Murphy Goode brand association is always present and linking back to MG sites.

MGtv Segments

Wine Life – “from birth to bottle” a wine of the month in depth look at an MG wine from conception to dinner table.
Retweet! – classic viewer mail/tweet segment, interactive, chosen people win MG merchandise
Inside-ways – sonoma sights and sounds
The A List – celebrity wine time, who drinks what and why
Picnicky Peeps – interesting places to eat outdoors with an interesting person/guest
Guest Guru – a wine aficionado does their thing, not an interview, user generated content (other MG candidates welcomed & featured and paid for submissions)
Liars Dice Live – monthly tournament steamed on MGtv’s Ustream Channel
Meet Murphy Goode – nice expose on MG key employees, one or two a month
MG Hot Shots – best MG party pics, win MG merchandise, user generated
MG’s Acoustic Lounge (periodic live performance in MG tasting room and streamed live)
A Really Goode Song Contest – similar to the job campaign, best culture and economic crossover possibility for new wine consumers

Possibly more to come, so stay tuned!

Thanks for reading.

Kamary Phillips, WCLC

“It’s All Goode”- The Murphy Goode Song –

Buy This Song, $1 Proceeds go to the Artist.


From Rags To Riches – Too Goode To Be True

This latest post is particularly fun for me to share with you all. The title may be a bit misleading, however not from the sentiment. First, no I have not become rich suddenly, unless of course my Lottery ticket has hit and I don’t know it yet! However, I’m feeling rich in spirit and quite frankly, quite Goode about myself. Murphy Goode is certainly doing a lot to contribute to this.

Take for example, the reality of my current surroundings. Since coming back to the good old US of A 6 weeks ago or so, I’ve had the pleasure of staying in Los Alamitos. A very sunny and funny place compared to Amsterdam, Netherlands where I was just before arriving here in LosAl (as they call it).

los al

As you can see, it’s really quite near the ocean, just as Amsterdam, being a Harbor City, also borders a great body of water. However, there’s where the similarities end I must admit. 🙂


Before coming here I had made arrangements with my flat-mate to stay here 3 months, essentially June-August. I had no idea upon starting this journey, which I affectionalely call “The Couch Tour To Prosperity”, that I would actually be a serious candidate for Murphy Goode’s A Really Goode Job campaign. Had I not made the Top 50 cut, I’d have simply continued looking for work elsewhere knowing I would leave this flat by August’s end.

Given the current reality of my surroundings, I’m sure any of you that have ever been on a couch tour will certainly understand my exceptionally grateful attitude towards all that’s happening to me as of late, regardless of the final result. In my humble opinion, I’m already a big winner here and thank Goddess everyday. This is my life;

Here is where I live and this is the infamous lumpy couch for which I need to give great thanks and appreciation for, as without it I most certainly would not be in the Top 10 running for a job position which I genuinely believe was made for me and my artistic endeavors. If having had any modest choice in the matter, I’d have made it 1 foot longer.


Here to the left of the infamous lumpy couch you’ll see my makeshift Murphy Goode TV studio. It is against that wall that I’ve created a lot of content bits and bobs which can be found on MGtv and much I’ve yet to publish.


Ok, I know what you’re thinking. Sure, that’s where you sleep and that’s where you shoot but how ever do you produce the show? Well, that’s simple. When I left Europe I had to decide what was more important to me. Some reliable gear to get some work done or clothing. I chose the gear. Which is quite simple why I’m always wearing the same clothes, ha! If you know me, you know it’s true. Below is the heart of the production. A fairly simple Mac workstation with everything I need to produce Indie TV, Music, Websites, Live Streaming Broadcasts, DVDs and Recording Sessions. Pretty much all modern media anyone online maniac might need these days. It ain’t much but gets the job done. YES I AM FOR HIRE!


The number one thing I want from my position at Murphy Goode Winery as the first Wine Country Lifestyle Correspondent is more and better gear. That’s how my business here in America can grow as I see it. Build it and the clients will come.

So, why am I so tickled about leaving tomorrow. Well, tomorrow though clearly work oriented, will be for me a holiday. Yes, it’s true. I’ll have a very welcomed 3 nights having some physical space and privacy and best of all… A BED! Ah, my back is having a spinal orgasm (whatever that is) as I type. The thought alone is pure bliss. Have a look for yourself.


Or perhaps this one is more to your liking?


Yes, living the Goode life courtesy of Murphy Goode Winery and The Healdsburg Inn which is part of the Four Sisters Inn collection of boutique inns.

It suffices to say, while the other 9 talented candidates are potentially nervous and stressing about the rather full schedule planned for us, I for one will be at ease doing what I do best and all the while longing for days end and and the chance that a wonderful Queen or King sized bed can join in holy bliss with my achy-breaky back. Ahhhh…

Thanks for reading.

Kamary Phillips, WCLC

“It’s All Goode”- The Murphy Goode Song –

Buy This Song, $1 Proceeds go to the Artist.

Generation “G”, as in Goode

Or “G” might be for Giving or even Generosity but certainly not for greed! I’m going with my personal fave, GROOVY! Goode & Groovy, to be exact. For the many subscribing to the GENERATION “G” mentality, generally believe that “giving is the new taking.”

While a lot of folks in the wine industry are trend watchers, Murphy Goode Winery is clearly establishing themselves as trendsetters. I should know since being a contributor to this growing trend where companies such as wineries are finally getting into the Web 2.0 groove. Better late than never, I say. Sure, other industries, particularly Tech companies are already positioning themselves for Web 3.0, ( Whew! Just when you thought it was safe to go surfing!) it’s no secret the wine industry is slow to grasp change. But never fear, Murphy Goode TV is here. And there. Hell, it’s almost everywhere! Though the MGtv way of entertainment marketing and promotion may not be for everyone, there is a desire to be “enter-formed” by many more. My motto #7; Don’t bore, score!

Now, back to the “G” in Goode.

In these difficult economic times, everyone’s a bit bent on companies clinging to the old ways. You know, those firms who just can’t seem to let go of the old fashioned “G” word. Dare I say it aloud? Okay, GREED. I said it. Greed in the marketplace has clearly contributed to the downward spiral of today’s economy leaving consumers in dire need of companies that care.

With the rise of the online oriented culture many of us are addicted to (yes you, blog reader), particularly users who generate content and engage readers, give insight, share links, create media or simply join and collaborate with others efforts, it seems only fitting that companies establish themselves alongside of the rest of us. In other words, rising to the occasion that is Web 2.0 (or whatever the buzz term of the moment might be). Those companies are getting on our page at the end of the day. Coming up to our level. Get the point yet? Goode.

Generosity is the core of Generation “G”. Giving can be displayed in many ways, shapes and forms and doesn’t necessarily equivocate to money. Companies (well wineries), need to be creative in how they position themselves as Generation “G” prospects. BE GENUINE. See, another G-word! How cool am I? Those companies which don’t embrace the kinder, Gentler relations to their consumer will inevitably fall by the wayside once the global economy turns around. It’s simply a matter of time. I wrote a song about it. Wanna hear it? It goes like this;

“TIME” by Kamary Phillips

All of this poses an interesting question directed towards Murphy Goode Winery. Am I Goode enough or not? MGtv|Murphy Goode TV promises to regularly share random Generation “G” activity surrounding Murphy Goode Winery, given the chance of course. Stay tuned right here to see just how things pan out with only 5 more days to go.

Will they Give me the job? Tune the heck in and find out for yourself!

Thanks for reading.
Kamary Phillips, WCLC

“It’s All Goode”- The Murphy Goode Song –

Buy This Song, $1 Proceeds go to the Artist.

Drink For Free On Murphy Goode TV

It likely sounds a bit too goode to be true but it is. Join me on Sunday, July 19th at the Murphy Goode tasting room between 2PM and 5PM in Healdsburg where Lifestyle Correspondent Kamary Phillips(that’s me!) will be pouring the goode stuff up close and personal-like.

I’m not saying that I’ll be good at it but I’ll definitely be Goode. And the *FREE* bit? No worries! No small or fine print here folks. Just tell them Kamary from Murphy Goode TV sent you and Murphy Goode Winery will wave the tasting fee. It’s true!

Would I lie to you? Well, maybe. But NOT right now. This is all part of the Murphy Goode A REALLY GOOD JOB campaign and on the up and up. Have a look at the other hot pour-folks waiting to serve you!

And when you’re ripe and if you’re feeling in the mood, I’m going to put you on TV. Murphy Goode TV that is. I’ll make you famous. 🙂

Make your mark below to let me know!

“It’s All Goode”- The Murphy Goode Song –

Buy This Song, $1 Proceeds go to the Artist.

Murphy Goode TV Gets Put On The Spot

So this is what it must feel like for famous folks, huh? Smart and beautiful women wanting to ask you about things you’ve yet to fully understand yourself. Well alright, I could get used to this. INTRODUCING NANCY HUANG and her blog, The Wander
mgtv-wanderkind interview

Funny enough, I didn’t know Nancy was so lovely until after the fact, since it was a text-oriented-phoner and all. Great pleasure all around and I’m honored and flattered to have been asked. Danke Nancy! Visit her blog to learn more about the actual interview whereas I’ll be doing my own video take on it (as usual) during the week periodically.

The Wanderkind struck me as an interesting name since it’s quite n3402205_41039649_5926similar to a great German word I’ve always been partial to; WUNDERKIND. Such a cool word. So, I don’t know if she’s playing off that or not. She’s clever, so likely yes. Ask her!

This is my first official interview since the Murphy Goode Winery HR tracked me down back in May, before the real madness began. It’s a flattering pleasure to be asked on any level and certainly a thrill coming from such a purdy girl!

What I liked most about the experience, which really hasn’t kicked in yet since she’s publishing in a few days, were the types of questions she threw at me. You know, where you actually have to pull an Obama and say nothing for a long moment at first, to think about the right thing to say. You only get one shot most of the time to keep ’em interested.

In this short promo clip, you can get an idea where she’s coming from.

On her blog there will be all of the questions, a dozen or so. Again, some stuff you have to rack your brain a bit to answer. I appreciated the challenge. We both hope you appreciate our efforts and enjoy the result found primarily there and here at MGtv.

Thanks for reading.
Kamary Phillips, WCLC

“It’s All Goode”- The Murphy Goode Song –

Buy This Song, $1 Proceeds go to the Artist.

This Goode Classic Is Her Favorite Tune

If you’ve ever tuned in to the Murphy Goode TV blog (you’re here now silly rabbit) then you likely know that I, Lifestyle Correspondent Kamary Phillips, left my big love, our home in Hamburg Germany and marriage talks behind, in search of A REALLY GOODE JOB in Sonoma County, California. Somewhere I have never been before. And just like a situation from any modern day scripted reality TV series, it’s been an uphill and rocky road for our now long distance love affair ever since.

Despite new promises of a marriage in Sonoma should I actually land the position with the acclaimed Alexander Valley winery Murphy Goode ( and a myriad of weekly Skypings, it’s been no easy task calming a woman’s yearning for the man she loves and repairing the damage made by a sudden, career driven separation. Men suck. Yes, me too.

In this clip, I found myself wandering in a random pub near closing time somewhere in Southern California hankering for a tall, frothy pint of Murphy Goode wine. Ok, I lied. It was Newcastle. Anyway, I had the idea to sing her one of her favorite diddies since it happened to be karaoke night.

Was the gesture enough for another moment of happiness? Will she jump the next airbus over the pond and join her man-to-be? Will your karaoke exploits be welcome additions to future Murphy Goode TV episodes? Will I come up with any more exciting inquiries?

Tune the heck in and find out! Follow Murphy Goode TV and me @MurphyGoodeTV on Twitter.

Thanks for reading.
Kamary Phillips, WCLC

“It’s All Goode”- The Murphy Goode Song –

Buy This Song, $1 Proceeds go to the Artist.

Moving Up The Goode Latter

How many more times can this happen I’ve asked myself this morning? The goode folks at Murphy Goode have done it to me again, thank Goddess!

It wasn’t too long ago that an iconic musical figure passed away, leaving me and a huge chunk of the planet at emotional odds. Downright, sad. Enter, A REALLY GOODE JOB’s Top 50 announcement which thankfully and gratefully included yours truly, Kamary Phillips aka MURPHY GOODE TV.

Though elated, I was equally deflated fully feeling the loss of the late-great Michael Jackson. That was then, this is now. Only a couple hours ago, during Michael’s moving memorial (yeah, I teared) I received an email, this email to be exact;
mgtv-top 10 letter

And once again cool David Ready Jr. and the gang caught me completely off my emotional guard. As I write this post I am slowly shedding the mourning and embracing the glory. Give me a second, I’ll get there.

Thanks for reading and believing.

Kamary Phillips, WCLC

If Not Me, Then One Of Them As Top 10

Oh well, I didn’t want to go out ‘like that’ either way but ending the A REALLY GOODE JOB campaign with a bang just didn’t seem to pop off as planned. 😦

Bad enough I was 2 hours late with editing and encoding (minor computer issues) but once I finally got it together YouTube went in to scheduled maintenance (and still is at post time), just as clip 3 from 3 was uploading. It was clear that 7 or 8 people had already started checking out the TOP 10 COUNTDOWN playlist but I’m sure they weren’t particularly pleased to be left hanging.

The point was, to experience my take on the Top 10 before the official results came in on Tuesday morning. As with the Top 50, a few of my picks had actually made it and that from over 1800 videos to choose from. Not bad.

So staying true to my word I will at least post my Top 10 picks right now and when you get a chance, watch the show. Though likely irrelevant when you get around to it. Nonetheless, it was a lot of work from everyone involved and a fine final edit from my end as well. I’m happy with it DESPITE getting Rocky Slaughter’s name wrong. He’s now immortalized as Rusty Slaughter. Ich depp! Almost a perfect production, though overtime.

Here are my pics in no particular order;

  • Taylor Eason #1016
  • Eric Hwang #537
  • Anna-Marie Abell #499
  • Kristina Vera-Phillips #467
  • Todd Havens #751
  • Natash Foy #747
  • Tanya Melillo #746
  • Casey Boshae #611
  • Rachel Reenstra #926
  • Paul Horne #1832

I widdled down my list of 23 to 10.  It was by no means easy going since everyone was totally awesome, however it had to be done.  Watch the MGtv episode to get the real gist of it all.  Meanwhile, here are a mess of stills from the show. Enjoy!

Thanks for reading!
Kamary Phillips, WCLC

“It’s All Goode”- The Murphy Goode Song –

Buy This Song, $1 Proceeds go to the Artist.

Black Market Wine Could Be Goode

In an effort to broaden my social horizons and at an attempt to widen MGtv’s viewership as well as transporting the Murphy Goode brand to yet a new, diverse audience for both parties, I’ve lightly tip toed into the dark side. No, I’m not worshiping the Devil of Wine, however flirting within the virtual atmosphere of Black Planet social network.

Murphy Goode TV Crosses Colour Lines

Murphy Goode TV Crosses Colour Lines

Since starting Murphy Goode TV as part of the now renown A REALLY GOODE JOB campaign, I have gathered hundreds of friends and followers, spread over a variety of social network platforms, fifteen (15) to be exact. I’ll outline those in a later post.

Of the many MGtv sites now in existence I must admit that one of the most exciting is BlackPlanet. Not necessarily due to any actual user experience, as I find the coding infrastructure far more inferior to that of similar social networks such as Facebook or Myspace; it’s bulky and slow but improving all the time. No, it’s exciting because of the untapped element of potential Murphy Goode Wine drinkers and the lack of wine culture throughout the black community in general. When polling 10 random black folks in Long Beach as to their favorite wines, 3 didn’t drink wine (just coolers), 5 liked Gallo and 2 Sutter. Yes, there’s work to be done. 🙂

Myself included, black folks over the decades have often associated wine with ‘uppity-yuppity whiteys’ and regardless of the colour of your skin, you’ll have to agree that media has more times than not portrayed it as such. For decades the black community was little portrayed in mainstream media as it were and far fewer times seen drinking classy wine. On the contrary, the image of the wine-o on the corner with cheap wine in a paper bag is what we were slated to be. It’s no wonder that the beverage has yet to penetrate this market to any major degree. As a Wine Country Lifestyle Correspondent I see clearly how I might contribute to broadening many black consumers’ old attitudes towards modern day wine culture.

That’s one of my plans and I’m sticking to it.
Kamary Phillips, WCLC

“It’s All Goode”- The Murphy Goode Song –

Buy This Song, $1 Proceeds go to the Artist.

Introducing “It’s All Goode” – The Murphy Goode Song

The last couple days I’ve been working on a track for my video platform, Murphy Goode TV and I thought the show needed a theme song. I asked many of you directly to read the lyrics and to give your feedback via polling, as to the style of the music. You did just that and once again, thanks to all who participated!

Here are the lyrics to this upbeat goode-time song, “It’s All Goode”.

“It’s All Goode”
©2009 PMG Music

Do Murphy Goode just like you should
And you’ll be feeling fine
From NYC to Hollywood
Get your party on tonight

I’m getting crazy with my friends (it’s all goode)
It’s summer time again, hot legs keep rollin in (it’s all goode)
Its always the right time for raising glasses high (it’s all goode)
Make a toast to good friends and good times (it’s all goode)

Do Murphy Goode just like you should
And you’ll be feeling fine
From NYC to Hollywood
Get your party on tonight

Living in a purple paradise (it’s all goode)
Now you got me in the mood to play liars dice (it’s all goode)
Wild Card fell on the floor (it’s all goode)
And like a Viking I want more (it’s all goode)
I need lovely maiden to come pour (it’s all goode)

It’s all good when you’re sippin’ Murphy Goode
From the suburbs to the hood
From the beaches to the woods
From restaurants to the clubs
From the bars to the pubs
On a date with your girl
On a cruise around the world

Do Murphy Goode just like you should
And you’ll be feeling fine
From NYC to Hollywood
Get your party on tonight

Here are the styles you chose from?

What’s your style preference. How should this song be when I finish?

And here is the finished result. You can hear a complete version of “IT’S ALL GOODE” and if you love it like I do, download a CD quality mp3 for only $1. Each purchase directly supports the artist and his journey to Healdsburg and beyond!


Stay tuned for more exciting developments from me and Murphy Goode TV as I make my way to Healdsburg for some TAP TIN action!

I’ll be reaching out to all the Goode music talent out there as I put together the *Murphy Goode Song Contest and compilation CD (A Really Goode Song), presented by Murphy Goode TV, which I plan to announce and launch in September and release in November accompanied by streaming performances live from Healdsburg on the A REALLY GOODE website. Meanwhile purchase and enjoy “It’s All Goode” and help finance my mission please! Play it LOUD!

That’s one of my plans and I’m sticking to it, so tune the heck in!

Kamary Phillips
Freelance WCLC