Murphy Goode TV | MGtv Format Breakdown

In the midst of my final interview, I thought it appropriate to post this rough outline of how I envision delivering the MGtv | Murphy Goode TV Entertainment Marketing Platform to the wine blogosphere and beyond! These are not new ideas as I’ve been kicking them around for weeks now.

Like many TV programs, MGtv is broken down into segments.  These segments are Viral Marketed as standalone content as well as a part of the overall FORMAT.  Allowing for a rich and diverse range of marketing possibilities and target groups.

Flexibility is key with any such campaign and MGtv affords the ability to reinvent itself as deemed necessary.  Keeping it fresh, new and interesting for years to come.  Below are some of the current ideas I’ve made a reality to some extendt and would look forward to an opportunity to broaden them.  The individual branding (segment names) is in development and open to changes, however the general Murphy Goode brand association is always present and linking back to MG sites.

MGtv Segments

Wine Life – “from birth to bottle” a wine of the month in depth look at an MG wine from conception to dinner table.
Retweet! – classic viewer mail/tweet segment, interactive, chosen people win MG merchandise
Inside-ways – sonoma sights and sounds
The A List – celebrity wine time, who drinks what and why
Picnicky Peeps – interesting places to eat outdoors with an interesting person/guest
Guest Guru – a wine aficionado does their thing, not an interview, user generated content (other MG candidates welcomed & featured and paid for submissions)
Liars Dice Live – monthly tournament steamed on MGtv’s Ustream Channel
Meet Murphy Goode – nice expose on MG key employees, one or two a month
MG Hot Shots – best MG party pics, win MG merchandise, user generated
MG’s Acoustic Lounge (periodic live performance in MG tasting room and streamed live)
A Really Goode Song Contest – similar to the job campaign, best culture and economic crossover possibility for new wine consumers

Possibly more to come, so stay tuned!

Thanks for reading.

Kamary Phillips, WCLC

“It’s All Goode”- The Murphy Goode Song –

Buy This Song, $1 Proceeds go to the Artist.


Generation “G”, as in Goode

Or “G” might be for Giving or even Generosity but certainly not for greed! I’m going with my personal fave, GROOVY! Goode & Groovy, to be exact. For the many subscribing to the GENERATION “G” mentality, generally believe that “giving is the new taking.”

While a lot of folks in the wine industry are trend watchers, Murphy Goode Winery is clearly establishing themselves as trendsetters. I should know since being a contributor to this growing trend where companies such as wineries are finally getting into the Web 2.0 groove. Better late than never, I say. Sure, other industries, particularly Tech companies are already positioning themselves for Web 3.0, ( Whew! Just when you thought it was safe to go surfing!) it’s no secret the wine industry is slow to grasp change. But never fear, Murphy Goode TV is here. And there. Hell, it’s almost everywhere! Though the MGtv way of entertainment marketing and promotion may not be for everyone, there is a desire to be “enter-formed” by many more. My motto #7; Don’t bore, score!

Now, back to the “G” in Goode.

In these difficult economic times, everyone’s a bit bent on companies clinging to the old ways. You know, those firms who just can’t seem to let go of the old fashioned “G” word. Dare I say it aloud? Okay, GREED. I said it. Greed in the marketplace has clearly contributed to the downward spiral of today’s economy leaving consumers in dire need of companies that care.

With the rise of the online oriented culture many of us are addicted to (yes you, blog reader), particularly users who generate content and engage readers, give insight, share links, create media or simply join and collaborate with others efforts, it seems only fitting that companies establish themselves alongside of the rest of us. In other words, rising to the occasion that is Web 2.0 (or whatever the buzz term of the moment might be). Those companies are getting on our page at the end of the day. Coming up to our level. Get the point yet? Goode.

Generosity is the core of Generation “G”. Giving can be displayed in many ways, shapes and forms and doesn’t necessarily equivocate to money. Companies (well wineries), need to be creative in how they position themselves as Generation “G” prospects. BE GENUINE. See, another G-word! How cool am I? Those companies which don’t embrace the kinder, Gentler relations to their consumer will inevitably fall by the wayside once the global economy turns around. It’s simply a matter of time. I wrote a song about it. Wanna hear it? It goes like this;

“TIME” by Kamary Phillips

All of this poses an interesting question directed towards Murphy Goode Winery. Am I Goode enough or not? MGtv|Murphy Goode TV promises to regularly share random Generation “G” activity surrounding Murphy Goode Winery, given the chance of course. Stay tuned right here to see just how things pan out with only 5 more days to go.

Will they Give me the job? Tune the heck in and find out for yourself!

Thanks for reading.
Kamary Phillips, WCLC

“It’s All Goode”- The Murphy Goode Song –

Buy This Song, $1 Proceeds go to the Artist.

This Goode Classic Is Her Favorite Tune

If you’ve ever tuned in to the Murphy Goode TV blog (you’re here now silly rabbit) then you likely know that I, Lifestyle Correspondent Kamary Phillips, left my big love, our home in Hamburg Germany and marriage talks behind, in search of A REALLY GOODE JOB in Sonoma County, California. Somewhere I have never been before. And just like a situation from any modern day scripted reality TV series, it’s been an uphill and rocky road for our now long distance love affair ever since.

Despite new promises of a marriage in Sonoma should I actually land the position with the acclaimed Alexander Valley winery Murphy Goode ( and a myriad of weekly Skypings, it’s been no easy task calming a woman’s yearning for the man she loves and repairing the damage made by a sudden, career driven separation. Men suck. Yes, me too.

In this clip, I found myself wandering in a random pub near closing time somewhere in Southern California hankering for a tall, frothy pint of Murphy Goode wine. Ok, I lied. It was Newcastle. Anyway, I had the idea to sing her one of her favorite diddies since it happened to be karaoke night.

Was the gesture enough for another moment of happiness? Will she jump the next airbus over the pond and join her man-to-be? Will your karaoke exploits be welcome additions to future Murphy Goode TV episodes? Will I come up with any more exciting inquiries?

Tune the heck in and find out! Follow Murphy Goode TV and me @MurphyGoodeTV on Twitter.

Thanks for reading.
Kamary Phillips, WCLC

“It’s All Goode”- The Murphy Goode Song –

Buy This Song, $1 Proceeds go to the Artist.

If Not Me, Then One Of Them As Top 10

Oh well, I didn’t want to go out ‘like that’ either way but ending the A REALLY GOODE JOB campaign with a bang just didn’t seem to pop off as planned. 😦

Bad enough I was 2 hours late with editing and encoding (minor computer issues) but once I finally got it together YouTube went in to scheduled maintenance (and still is at post time), just as clip 3 from 3 was uploading. It was clear that 7 or 8 people had already started checking out the TOP 10 COUNTDOWN playlist but I’m sure they weren’t particularly pleased to be left hanging.

The point was, to experience my take on the Top 10 before the official results came in on Tuesday morning. As with the Top 50, a few of my picks had actually made it and that from over 1800 videos to choose from. Not bad.

So staying true to my word I will at least post my Top 10 picks right now and when you get a chance, watch the show. Though likely irrelevant when you get around to it. Nonetheless, it was a lot of work from everyone involved and a fine final edit from my end as well. I’m happy with it DESPITE getting Rocky Slaughter’s name wrong. He’s now immortalized as Rusty Slaughter. Ich depp! Almost a perfect production, though overtime.

Here are my pics in no particular order;

  • Taylor Eason #1016
  • Eric Hwang #537
  • Anna-Marie Abell #499
  • Kristina Vera-Phillips #467
  • Todd Havens #751
  • Natash Foy #747
  • Tanya Melillo #746
  • Casey Boshae #611
  • Rachel Reenstra #926
  • Paul Horne #1832

I widdled down my list of 23 to 10.  It was by no means easy going since everyone was totally awesome, however it had to be done.  Watch the MGtv episode to get the real gist of it all.  Meanwhile, here are a mess of stills from the show. Enjoy!

Thanks for reading!
Kamary Phillips, WCLC

“It’s All Goode”- The Murphy Goode Song –

Buy This Song, $1 Proceeds go to the Artist.

Black Market Wine Could Be Goode

In an effort to broaden my social horizons and at an attempt to widen MGtv’s viewership as well as transporting the Murphy Goode brand to yet a new, diverse audience for both parties, I’ve lightly tip toed into the dark side. No, I’m not worshiping the Devil of Wine, however flirting within the virtual atmosphere of Black Planet social network.

Murphy Goode TV Crosses Colour Lines

Murphy Goode TV Crosses Colour Lines

Since starting Murphy Goode TV as part of the now renown A REALLY GOODE JOB campaign, I have gathered hundreds of friends and followers, spread over a variety of social network platforms, fifteen (15) to be exact. I’ll outline those in a later post.

Of the many MGtv sites now in existence I must admit that one of the most exciting is BlackPlanet. Not necessarily due to any actual user experience, as I find the coding infrastructure far more inferior to that of similar social networks such as Facebook or Myspace; it’s bulky and slow but improving all the time. No, it’s exciting because of the untapped element of potential Murphy Goode Wine drinkers and the lack of wine culture throughout the black community in general. When polling 10 random black folks in Long Beach as to their favorite wines, 3 didn’t drink wine (just coolers), 5 liked Gallo and 2 Sutter. Yes, there’s work to be done. 🙂

Myself included, black folks over the decades have often associated wine with ‘uppity-yuppity whiteys’ and regardless of the colour of your skin, you’ll have to agree that media has more times than not portrayed it as such. For decades the black community was little portrayed in mainstream media as it were and far fewer times seen drinking classy wine. On the contrary, the image of the wine-o on the corner with cheap wine in a paper bag is what we were slated to be. It’s no wonder that the beverage has yet to penetrate this market to any major degree. As a Wine Country Lifestyle Correspondent I see clearly how I might contribute to broadening many black consumers’ old attitudes towards modern day wine culture.

That’s one of my plans and I’m sticking to it.
Kamary Phillips, WCLC

“It’s All Goode”- The Murphy Goode Song –

Buy This Song, $1 Proceeds go to the Artist.

Introducing “It’s All Goode” – The Murphy Goode Song

The last couple days I’ve been working on a track for my video platform, Murphy Goode TV and I thought the show needed a theme song. I asked many of you directly to read the lyrics and to give your feedback via polling, as to the style of the music. You did just that and once again, thanks to all who participated!

Here are the lyrics to this upbeat goode-time song, “It’s All Goode”.

“It’s All Goode”
©2009 PMG Music

Do Murphy Goode just like you should
And you’ll be feeling fine
From NYC to Hollywood
Get your party on tonight

I’m getting crazy with my friends (it’s all goode)
It’s summer time again, hot legs keep rollin in (it’s all goode)
Its always the right time for raising glasses high (it’s all goode)
Make a toast to good friends and good times (it’s all goode)

Do Murphy Goode just like you should
And you’ll be feeling fine
From NYC to Hollywood
Get your party on tonight

Living in a purple paradise (it’s all goode)
Now you got me in the mood to play liars dice (it’s all goode)
Wild Card fell on the floor (it’s all goode)
And like a Viking I want more (it’s all goode)
I need lovely maiden to come pour (it’s all goode)

It’s all good when you’re sippin’ Murphy Goode
From the suburbs to the hood
From the beaches to the woods
From restaurants to the clubs
From the bars to the pubs
On a date with your girl
On a cruise around the world

Do Murphy Goode just like you should
And you’ll be feeling fine
From NYC to Hollywood
Get your party on tonight

Here are the styles you chose from?

What’s your style preference. How should this song be when I finish?

And here is the finished result. You can hear a complete version of “IT’S ALL GOODE” and if you love it like I do, download a CD quality mp3 for only $1. Each purchase directly supports the artist and his journey to Healdsburg and beyond!


Stay tuned for more exciting developments from me and Murphy Goode TV as I make my way to Healdsburg for some TAP TIN action!

I’ll be reaching out to all the Goode music talent out there as I put together the *Murphy Goode Song Contest and compilation CD (A Really Goode Song), presented by Murphy Goode TV, which I plan to announce and launch in September and release in November accompanied by streaming performances live from Healdsburg on the A REALLY GOODE website. Meanwhile purchase and enjoy “It’s All Goode” and help finance my mission please! Play it LOUD!

That’s one of my plans and I’m sticking to it, so tune the heck in!

Kamary Phillips
Freelance WCLC


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