Murphy Goode TV | MGtv Format Breakdown

In the midst of my final interview, I thought it appropriate to post this rough outline of how I envision delivering the MGtv | Murphy Goode TV Entertainment Marketing Platform to the wine blogosphere and beyond! These are not new ideas as I’ve been kicking them around for weeks now.

Like many TV programs, MGtv is broken down into segments.  These segments are Viral Marketed as standalone content as well as a part of the overall FORMAT.  Allowing for a rich and diverse range of marketing possibilities and target groups.

Flexibility is key with any such campaign and MGtv affords the ability to reinvent itself as deemed necessary.  Keeping it fresh, new and interesting for years to come.  Below are some of the current ideas I’ve made a reality to some extendt and would look forward to an opportunity to broaden them.  The individual branding (segment names) is in development and open to changes, however the general Murphy Goode brand association is always present and linking back to MG sites.

MGtv Segments

Wine Life – “from birth to bottle” a wine of the month in depth look at an MG wine from conception to dinner table.
Retweet! – classic viewer mail/tweet segment, interactive, chosen people win MG merchandise
Inside-ways – sonoma sights and sounds
The A List – celebrity wine time, who drinks what and why
Picnicky Peeps – interesting places to eat outdoors with an interesting person/guest
Guest Guru – a wine aficionado does their thing, not an interview, user generated content (other MG candidates welcomed & featured and paid for submissions)
Liars Dice Live – monthly tournament steamed on MGtv’s Ustream Channel
Meet Murphy Goode – nice expose on MG key employees, one or two a month
MG Hot Shots – best MG party pics, win MG merchandise, user generated
MG’s Acoustic Lounge (periodic live performance in MG tasting room and streamed live)
A Really Goode Song Contest – similar to the job campaign, best culture and economic crossover possibility for new wine consumers

Possibly more to come, so stay tuned!

Thanks for reading.

Kamary Phillips, WCLC


“It’s All Goode”- The Murphy Goode Song – http://www.AReallyGoodeSong.com

Buy This Song, $1 Proceeds go to the Artist.


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It’s Goode, But Not A Talent Search!

Despite all the back and forth chatter I’ve encountered where some keep calling A REALLY GOODE JOB campaign from Murphy Goode Winery a contest, it isn’t. Heck, I’ve heard it direct from the upper echelons of the company which confirms it.

Don’t let the scheduled group and individual events ending with a panel of 5 fool ya’. This is no talent contest and none of us are out to win it. We all just want A REALLY GOODE JOB is all. Even those who already have one .

Find out who the finalist is first at Murphy Goode’s site on Tuesday, or right here second.

Thanks for tuning in!

Cheers,
Kamary Phillips, WCLC on the edge