The Complete Wanderkind Interview | Text

Here is my first official interview since being a part of the A REALLY GOOD JOB campaign, sponsored by Murphy Goode Winery. n3402205_41039649_5926The questions originate from Nancy Huang, The Wanderkind.com blog.

Nancy used her editorial prowess and chopped it up a bit (ok, a lot) since I like to write a bit (ok, a lot). Here’s the original, unedited version for better or worse and some of the wonderful comments folks left, I’ve attached at the end. Thanks so much for the support of anyone who reads it and especially those who shared their positive vibes with the world and with me. It was a pleasure being asked.
Danke!


Age?

Old enough to drink and market wine.

Hometown?

I grew up in Colchester and Burlington Vermont, so I’m a hick at heart. As an adult, made my home in Munich Germany eventually ending up in Hamburg where I currently live.

Current town and why youโ€™ve ended up here?

At present, I’m sleeping on a couch in Los Alamitos, for no other reason than to find work and that’s the only place I had to crash in the LA area at present. My roommate is an R&B singer and I’m producing some of his tracks in exchange for the lumpy couch.

Current profession?

I consider myself a Content Producer as it’s the only modern title which seems to encompass all the things I do and do well. From music production, video production, writing, screenwriting, web design, performance and more artsy-fartsy stuff. I’m no fan of titles in general, however I have grown quite accustomed to Wine Country Lifestyle Correspondent.

How did you find out about this job?

Someone I know used to work for Kendall Jackson. I was in Amsterdam enroute to Rotterdam when I got an email from him telling about what he consider the perfect job for me. So, I check it out and here I am thousands of miles and hundreds of dollars later.

mgtv-wanderkind-4What about the job description inspired you to put yourself out there as a candidate?

Well, frankly reading the job description was enough to get me to participate. It seemed like a no-brainer. And straight up, the first impression from Murphy Goode was unlike any wine company I’d experienced over the years, which were generally French, Italian, Spanish and German wines. The French and Italians were often snobby. Basically, a turn off. German and Spanish wine scenes were fairly kick back and cool, for lack of another word. Murphy Goode came across to me as COOL too.

Did you ever imagine you would make the final 10?

Really depends on the day you ask me. Since day one, I believed this is the job for me. I have days where I’m completely fed up with the whole American Idol style process. Never again. I’ve been down, broke, alone, depressed, homesick; A real loser. Other days I look at the plain numbers, the content, the networking, particularly beyond the 60 second video and think WTF? I deserve this if not from pure effort alone. Doesn’t matter what any of us thinks however, it’s about what Murphy Goode wants and what face to represent the brand for a while. Get real, I’m not an obvious choice based on any traditional or past marketing from any winery, ever. But doubtlessly a perfect candidate for new emerging markets and if it were my winery, it’d be about sowing seeds for a whole new generation of wine drinkers who cares less about the How To’s and more about the How Comes. The emphasis on “snobbery and elite wine knowledge” is less important to my audience. They care more about how it tastes, what it costs and where can I get it. The ‘advanced wine culture’ as I call it, should and will remain for those that care about that. That’s the hobby part of it and for some, the professional side. I’m all for it! I can hang with anybody. But that’s not the market I want to marry.

When did you first fall in love with wine?

Ah, don’t be fooled. I’m not in love with wine. I really like wine and have enjoyed it for decades. I really love my job and I’m hoping it’ll be a paid one sooner than later. That’s the passionate part. The work. The love I transport needs to come from Murphy Goode first and foremost and it’s their message I’m translating. Get me? The root consumer I’m after doesn’t even drink wine beyond social events. Getting them to actually start buying bottles while grocery shopping will be a tremendous success. I can help do that and no, it won’t happen over night.

Although you’re not an expert on wine, what advantage do you think your passion brings to this particular position?

My passion is an asset as I will transport the Murphy Goode brand to a broader variety of social platforms on and offline. They have to want to help me do that of course.

Murphy-Goode’s campaign is notable in that it attempts to reach out to the “average guy” and even more specifically, the younger generation, even though the majority of wine consumers are much mgtv-wanderkind-3older — and probably don’t use Twitter. How do you plan on bridging this gap between a new generation of wine drinkers with the old institutions?

It is not my intention, nor focus to cater to the old institutions. Nor is it a necessity for a successful campaign. That’s established already. This is about new markets. Frankly, it’s their kids I’m after if anyone in that realm. In this game, the coolest winery with the most outreach wins. If ‘old school’ hops on board, great! If not, there’s certainly no logical reason for those established numbers to drop. As you mentioned, they’re not too wired anyway.

Who are the new generation of wine drinkers?

That’s the beauty of all this. The real exciting part. There are NO age barriers when dealing with people who don’t currently participate in 2.0 Wine culture. Anyone, and I do mean any person on the planet, who picks up a bottle of Murphy Goode wine for the first time, is a new generation wine drinker. Period. There are millions of those folks at a mouse click away. Murphy Goode’s job (not mine) is assuring they can get a bottle of the goode stuff once I’ve turned them on to it. Myself, on multiple occasions, have not been able to get it and in pretty big grocery stores. That’s lame and I can’t regulate that.

How old is she/he?

I’ve made my point.

What does she do for a living?

Irrelevant. As long as she can afford $8 – $12 a pop.

What does she do for fun?

No idea and it’s not a make or break demographic in my professional opinion. One thing is, she’s wired and using some social site. For many, thats fun. For many others, it’s a habitual or professional necessity. For example, I never considered popping a cork and drinking a bottle of wine solo “fun”, however I’ve done it countless times in my life and did my thing in the process. At the least, she’ll do that. At best, she’ll do that with others and regularly. My job is she’ll be drinking Murphy Goode which ever way she goes about it. People define “fun” in different ways.

What else does she drink?

Don’t know.

Why does she choose what she drinks?

Because she’s learned it’s the right choice. External influences or simply from trying something new. She may have won Murphy Goode merchandise in one of my contests and simply tried it out on her next shopping run.

Who is she not?

Well, she’s not a non-Alcohol drinker, that’s for sure.

You mention in your blog that you want to bring wine culture to the black community and “broaden black consumers’ old attitudes towards modern day wine culture” (your informal poll was both funny and alarming). As a Murphy-Goode lifestyle correspondent, where would you start and how would you go about achieving this goal?

This is my favorite question so far. I’ve already started that online and with notable success, particularly when compared to my other social networks which started around the same time over the last several weeks. Fact is, Murphy Goode could hire someone solely to market within the Black scenes around this country if they were so inclined. It’s a big enough market without question and a very exciting one at that.

I’d do it by being me, first and foremost. If you haven’t noticed, I’m a black guy. I’ve been a European citizen the last 13 years and without question, an outsider of sorts; Black or not. I truly ‘see’ these different markets and can really get a hold on something tangible. I grew up in the whitest state in the union back then (Vermont), so I’m no stranger to how white folks tick. There is a real difference between races in America and what works for one doesn’t necessarily work for the other. Europe is similar, however those racial boundaries are often physical borders, with a new language associated once crossing them. Here in the US, that’s not immediately the case since English is the main language here. However, one common denominator is often Arts, Entertainment and Economy. Those are cornerstones in my approach to all of this.

In having developed an online presence on 16 different social media platforms, I’d love to know what some of the strengths and weaknesses are of social media in general.

The strengths are pretty cut and dry. It’s a relatively inexpensive way to reach millions of folks and hopefully create some real relations with mgtv-wanderkind-1some of them. People, and I mean the average joe/sephine, want to be acknowledged for something. It’s possible to do that these days through social mediums and with that comes a level of loyalty which transcends anything large corporations could ever hope to buy.

Yes, I’ve developed a load of platforms (and more in waiting) for my Murphy Goode campaign but don’t get it mixed up. None of those are related to me as an individual. They’re all pretty new, centered around what I call MGtv|Murphy Goode TV. And I have not yet ‘worked’ those platforms by any real means. Why would I at this point? That’s what you pay me for. MGtv is meant to transport the Murphy Goode brand in a visual aspect. It’s a FORMAT. Ideally allowing Murphy Goode (with permission) to continue it once I’ve left the post. It involves a variety of entertainment segments I’ve yet to unveil and others Murphy Goode should feel free and inspired to create. And a huge strength with social and viral media, it’s timeless. It hangs around for years online waiting to be discovered by someone new for the first time. Allowing the Murphy Goode brand to shine over and over again. It’s all about the archives and not dating yourself too much. Yes, it will be copied undoubtedly. Hell, I’m copying myself as it is, ha!

A huge weakness and what I don’t like about social media is any idiot can say what they want, true or not. HATERS as they are called these days, are in abundance and unless you’re a fracken robot, you can be hurt by someone’s useless, negative comments. My motto, comment when you have something nice to say. Otherwise, email your destructive crap to my spam box. I don’t take crap from anyone. You’ll get it back and with a bigger bang, guaranteed, so fair warning to those with nothing better to do with their time. Don’t screw with me on a public forum if you’re not ready to get slammed and made a fool of yourself. It’s only fair. You’ll never see me requesting your negative input. “Hey, tell me how lame this is, would you?” or “I’m feeling about my efforts. How about tearing me down!” Nope, not bloody likely. That’s because myself and the other candidates are essentially trying to do something positive. If we were about negativity, yeah then I can understand people commenting negatively to it, no matter what it is. My netiquette, Positive=Positive, Negative=Negative. Keep it simple.

Which particular ones have you found to be the most effective and why?

I’ve been online since 1989 and trading (mail order) since 1991. I’ve seen many a social network come and go. Heck, before YouTube there was DVtv, established in Germany and died in Germany. Back then in 2000 or so, no one really “got it”. A small user generated portal consisting of a few thousand savvy Euro folks and I was a founder.

Years later, together with OnStage Media Agentur GmbH, I pitched MyspaceTV to company heads Malte Behrens and others in Berlin when that Myspace office opened several years ago. MyspaceTV didn’t exist yet and yes, we take credit for that conceptual part of Myspace’s development whether they fess up or not. I have over 30 Myspace sites. It’s still one of the best marketing tools out there if used properly. The other biggies are obvious MUST HAVES as well. Do I really need to mention them? ๐Ÿ™‚ I will mention Twitter, since it’s relatively new in the grand social networking scope of things and because I myself have used it related to Murphy Goode more than ever before. It’s quick, easy and a great way of accumulating potential Murphy Goode customers and MGtv watchers. I use it to alert folks (not using RSS) that something’s new and worth checking out in the MGtv world.

Beyond blogging, MGtv offers Murphy Goode the entire video portal transportation, which is frankly much more exciting to not only younger audiences. Kids and many adults don’t want to read too much, if at all. Sad but true and it’s certainly not my job to change that. Instead, I intend to create a variety of entertainment media beyond the blogging, sponsored by and branded with Murphy Goode.

What do you think social media platforms can bring to the Murphy-Goode brand?

Little or nothing. The Murphy Goode brand must be brought to the social media platforms.

You are up against some pretty solid candidates โ€“ a former cook at Gramercy Tavern in New York, a Wine Enthusiast decanter mgtv-wanderkind-2design winner, a Miss Junior Hawaii finalist โ€“ what distinguishes you in this Final 10?

Simply being “none of the above” with great respect given to each of them for their accomplishments. Most importantly however, not having my campaign having been about me. From the initial video to the loads of subsequent content (the best I could considering my limited resources) it’s been all about the Murphy Goode brand. A flexible, relevant, entertainment platform which frankly could be around for years to come, well after I’m gone (if done right).

I’m dying to know. How are you going to make “tracking the local owl and raptor populations” and “testing potential picnic sites” interesting?

In an entertaining fashion without question. With “tracking the local owl and raptor populations”, I’ve appropriately invited and Owl and Raptor as guests on the show. (That being MGtv|Murphy Goode TV of course, or whatever Murphy Goode decides to call my Format. ) Yes, up close and personal like, with a professional handler to translate. ๐Ÿ™‚ He’ll do the tracking offline, I’ll do it online with Owl.ly, how else? ๐Ÿ™‚

As for Picnics, the interesting bit won’t be just about where we’re eating as much as with whom we’re eating. ๐Ÿ™‚ That’s what I’d surprise my viewers with on occasion.

And in a shameless plug for Murphy-Goode, describe the ideal way to enjoy a bottle of Murphy-Goode wine.

That’s easy.
1.) Open a bottle of Murphy Goode wine. Any bottle.
2.) Pour it into a glass.
3.) Drink it.
4.) Repeat steps 2 and 3 and eventually step 1.

Some really sweet comments!

_mgtv comments 1_mgtv comments 2_mgtv comments 2_mgtv comments 3

Thanks for reading.
Cheers,
Kamary Phillips WCLC


“It’s All Goode”- The Murphy Goode Song – http://www.AReallyGoodeSong.com

Buy This Song, $1 Proceeds go to the Artist.


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Following up on โ€œA Really Goode Jobโ€: L.A. toasts, S.F. eats sour grapes ยป the wanderkind

Following up on โ€œA Really Goode Jobโ€: L.A. toasts, S.F. eats sour grapes ยป the wanderkind.

Check out Nancy Huangs wicked blog THE WANDERKIND.COM to learn more about 3 hot Murphy Goode candidates from the Los Angeles area.

Cheers,

Kamary Phillips, WCLC