Murphy Goode TV | MGtv Format Breakdown

In the midst of my final interview, I thought it appropriate to post this rough outline of how I envision delivering the MGtv | Murphy Goode TV Entertainment Marketing Platform to the wine blogosphere and beyond! These are not new ideas as I’ve been kicking them around for weeks now.

Like many TV programs, MGtv is broken down into segments.  These segments are Viral Marketed as standalone content as well as a part of the overall FORMAT.  Allowing for a rich and diverse range of marketing possibilities and target groups.

Flexibility is key with any such campaign and MGtv affords the ability to reinvent itself as deemed necessary.  Keeping it fresh, new and interesting for years to come.  Below are some of the current ideas I’ve made a reality to some extendt and would look forward to an opportunity to broaden them.  The individual branding (segment names) is in development and open to changes, however the general Murphy Goode brand association is always present and linking back to MG sites.

MGtv Segments

Wine Life – “from birth to bottle” a wine of the month in depth look at an MG wine from conception to dinner table.
Retweet! – classic viewer mail/tweet segment, interactive, chosen people win MG merchandise
Inside-ways – sonoma sights and sounds
The A List – celebrity wine time, who drinks what and why
Picnicky Peeps – interesting places to eat outdoors with an interesting person/guest
Guest Guru – a wine aficionado does their thing, not an interview, user generated content (other MG candidates welcomed & featured and paid for submissions)
Liars Dice Live – monthly tournament steamed on MGtv’s Ustream Channel
Meet Murphy Goode – nice expose on MG key employees, one or two a month
MG Hot Shots – best MG party pics, win MG merchandise, user generated
MG’s Acoustic Lounge (periodic live performance in MG tasting room and streamed live)
A Really Goode Song Contest – similar to the job campaign, best culture and economic crossover possibility for new wine consumers

Possibly more to come, so stay tuned!

Thanks for reading.

Kamary Phillips, WCLC


“It’s All Goode”- The Murphy Goode Song – http://www.AReallyGoodeSong.com

Buy This Song, $1 Proceeds go to the Artist.


A Bad Day But Goode Times

As you know, we’re here in Healdsburg at the Murphy Goode camp having our Top Ten Finals, as I call them at least.

Well, my day began with missing the most important flight of the last years of my life I must say. It’s a tight schedule as it is and that happening only made it unreal.

No time to comment beyond that but I’ll be back to this page to fill you all in on the gory details at my earliest convenience. Got to get back to the MG flow as we’re all off to the vineyards in a matter minutes.

Thanks for reading.
Cheers!
Kamary Phillips, WCLC